I'm Kajsa Winther, a dedicated graphic designer based in Stockholm. With a business mindset and attention to details,
I bring valuable ideas to the table.
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Our New Routine
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Sensuous Foods
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Shallow
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Our New Routine
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The Case
BRAND IDENTITY / COPYWRITING / PACKAGING DESIGN / PRODUCT PHOTOGRAPHY / WEB DESIGN
Working closely together with the founder before market launch, I created the visual identity for the brand in regard to logotype, typography, product photography, packaging design and tone of voice.
Our New Routine is a lifestyle brand based in Stockholm, the mission is to provide consumers with carefully selected products for both inner- and outer well-being.
SECUNDARY LOGOTYPE / SYMBOL
PRIMARY LOGOTYPE
SYMBOL
TYPOGRAPHY
We spend a big part of our lifetime in bed. That’s our time to recharge and we should not waste that precious time with bad company.
We celebrate inspiring and passionate people of all kind, and when we create, we create with you in mind. So either if you’re into green tea or cocktails, Our New Routine is your new routine.
Sensuous Foods
02
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The Case
CONCEPT / COPYWRITING / PHOTO ASSISTANCE / RETOUCH / PRINT
Campaign for food tech company Too Good To Go with the purpose to shed light on the International Day of Awareness of Food Loss and Waste (IDAFLW).
Presenting hard facts when it comes to climate change online rarely results in high engagement. With that in mind we created a clickbait campaign where bold imagery picturing food presented in a sensuous way, paired with witty copy was used to raise awareness around food waste. The campaign was targeted toward the Swedish market and consisted of an image series that was distributed organically and boosted on social media. These images was also turned in to a limited amount of posters that became accessible to the community via an Instagram Giveaway.
The campaign was mentioned by Resumé and an interview with me and Creative Lead Marili Persson was published in Cap&Design.
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Vad tänker du på när du ser ett par riktigt schyssta lökar? Sorgligt nog tänker vi på matsvinn. Idag är det den internationella matsvinnsdagen, en dag som initierats av FN med syfte att belysa den globala problematiken och möjliga lösningar när det kommer till matsvinn. Det är för tredje året i rad som dagen uppmärksammas och i år vill vi ge den en extra knuff för att nå ut med budskapet till gemene man. Därför har vi tagit fram en bildserie som är både lustfylld och uppseendeväckande för att du ska haja till och vilja läsa vidare!
Den nakna sanningen är att cirka 40% av all mat som produceras globalt slängs och matsvinn beräknas utgöra 8-10% av utsläppen av växthusgaser. Allra mest mat slängs det i hushållen, därför är en ökad medvetenhet kring matsvinnsproblematiken hos konsumenten ytterst viktig för att få till en beteendeförändring som kan leda till att mindre mat hamnar i soptunnan.
Shallow
03
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The Case
ILLUSTRATION / PACKAGING DESIGN
As a part of the Packaging Design programme at Nackademin, I was assigned to create packaging for something handmade. So, I decided to package earrings that I had sculpted in clay. The project resulted in six brightly colored gifts boxes with illustrations portraying the handmade earrings.
Food Waste Report 2021
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The Case
LAYOUT / TYPOGRAPHY / ILLUSTRATION
A report on food waste designed for food tech company Too Good To Go with the purpose to shed light on the International Day of Awareness of Food Loss and Waste (IDAFLW). The report is aimed toward the Swedish Market and was distributed on the Too Good To Go website. Download the full report here.
Denna rapport har skapats utifrån två marknadsundersökningarutförda av YouGov på uppdrag av Too Good To Go Sverige samtToo Good To Go Global.
Selected SoMe Content
05
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The Case
RESEARCH / LAYOUT / VIDEO PRODUCTION / COPY
Here you will find a collection of social media posts I have produced for food tech company Too Good To Go. The content below is created for specific campaigns, city launches, seasons but also generic hacks to use in order to minimize household food waste.
Gubbagodis
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The Case
ILLUSTRATION / PACKAGING DESIGN
As a part of the Packaging Design programme at Nackademin, I was assigned to create packaging for candy. Since I've always found it funny that old men always tend to eat sweets that has lost it's quality, I decided to create a fictional product called "Gubbagodis" (candy for old men) with rather questionable flavors. The design consists of illustrations of old men paired with an old school layout.